Advantages Of Instagram:

• Extend your Research: If you’re looking for a social network, Instagram is the perfect community. you have access to a wider audience of people you can engage with and pitch your services to. Increasing your visibility is easy when your posts are included in the Explore Section. 
• Instagram Helps Celebrities and Fans: Celebrities are able to extend the shelf life of their fame. Also, fans are able to keep up with their favorite celebrities. In 2020, publishers expect authors to have a social media presence, agencies expect models to have active Instagram feeds, and so forth.
• Tools Exist Which Make Succeeding on Instagram Easy:
  Optimization tools: Tools exist which tell you when to optimize. Also, there are tools that allow you to reschedule your posts so you don’t always have to be at a computer. Buffer and Hoot suite are free, popular choices. They post at optimal times when your followers are at a computer.
  Business Account: When you have a business account, you receive valuable Instagram insights. Use these analytics to determine a target audience and when to post. Instagram business accounts receive other valuable metrics as well.In this way, Instagram encourages business accounts and discourages personal accounts.
  Preview App: The Preview App shows you what your posts will look like in your feed before posting.
  Quote Posts: Quotes are extremely popular on Instagram as well as on other social media sites. Take advantage of the popularity of quote posts with Instagram quote makers.
• Building Engagement is Easy: People can enter if they comment which increases your engagement. Randomly draw from the comments section. People can also enter if they share. Require people to use a special hashtag so you find the people who entered.
  Using Instagram Stories is a powerful way to boost people’s curiosity so they want to learn more about your brand.
• Make Money on Instagram: Are you wondering, “How to monetize Instagram?” There are many ways to monetize Instagram.
  1. Swipe Up
  2. Sign up for agencies
  3. Marketers love Instagram which has become a marketer’s playground

Disadvantages of Instagram:

• Large Number of Unfollow:
  People unfollow often
  The number of unfollows is jaw-dropping
• Getting New Followers Is Difficult:
  Getting in the Explore Section, which increases your visibility, is difficult.
• Instagram is Controversial:
  Instagram may give up likes
• Algorithms are Biased
  Algorithms give advantages to video
  Also, the algorithms give an advantage to people who pay to promote
• Instagram Saps Time
  Instagram is addicting
  Instagram features that take more time may be discouraged.
• Instagram Has Rules
  Instagram sends you threatening warnings
  There is a limit on the number of people you can follow each hour
  There is a limit on the number of people you can unfollow each hour.
  Instagram Stories only allow 15 seconds for a video.

A hashtag or this symbol “#” as it is more commonly known has become an integral part of social media.

A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.

Hashtags are used mostly on social media sites.  They rocketed to fame on Twitter.  But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+

Anyone sharing content on a relevant topic can add the hashtag label to their message.  Others searching for that topic, can search for that label to find other messages on that same social media platform.

Hashtags for such situations also provide a way for the public to express their sentiment  — something many of us feel compelled to do in the case of a disaster.  When it comes to natural disasters, a hashtag is like an information lifeline.

How to Hashtag?

• No Spaces Allowed
  A hashtag can be a single word, an abbreviation, an invented combination of letters and numbers, or a phrase.  If it is a phrase, there can be no spaces between words. You can’t have punctuation or symbols in your hashtag. Numbers are OK, but you must also have at least one letter with the numbers — hashtags cannot consist entirely of numbers
• Start With the # Symbol
  To create one, start with a hashtag symbol # and follow it directly with letters and sometimes numbers. The symbol # is called various things, it depends where are you in the world. In the United States and Canada, it is called a number sign or sometimes a pound sign.
• Create Your Own Hashtag 
  Anyone can create a hashtag.  I’ve created numerous hashtags over the years.  You could create one of your own or several if you wish. Usually, you add it to the end of messages.  But you could add it anywhere in the message that makes sense, as long as it’s readable. You are not required to register a hashtag anywhere.
• Make Hashtags Unique
  If you think you’ve invented a hashtag that’s completely new, do a search first on the social platform you intend to use it on.  We find that about 25% of the time, the hashtag we want to use is already being used for some other purpose.
• Make Hashtags Easy to Remember and Understand
  Keep hashtags as short as possible.It’s best if a hashtag is an understandable word, phrase or abbreviation. Hashtags that are long, hard to pronounce or hard to remember, will be hard for people to use, too.

#1: Place hashtags in the caption for the most impressions

• Adding hashtags in the caption almost guarantees you’ll get more impressions, regardless of the size of your Instagram account.
• No matter if your account has less than 5K followers or more than 100K, there seems to be the same recipe.

#2: Use hashtags in the first comment if you have a large follower count

• Long story short, we’ve discovered that big Instagram profiles (more than 100K followers) have the best average reach rate when placing hashtags in the first comment.
• However,  smaller accounts (up to 100K followers) have a better reach rate when placing them in the caption.

#3: Hide your caption hashtags

• Hiding your caption hashtags may help the post look cleaner, less spammy and uncluttered, eliminating any chance that your hashtags steal your message’s spotlight.
• But first things first – what are these hidden hashtags and how can you benefit from doing this? 
• In short “hiding your hashtags” means creating some space between your message and the hashtags, so that the hashtags can only be seen once you select the “more” option.

#4: Don’t hide the hashtags used in the first comment

• As opposed to the strategy of posting hidden hashtags in the caption, hiding them in the comment is not such a good idea.
• When using hashtags in the first comment, most brands like to show the hashtags – meaning they’re not using the dot and line-break formula explained above.
• Apparently, the engagement rate per post is higher for posts with shown hashtags in the first comment, which proves this method to be efficient.

#5. Best formulas for peak Instagram Engagement

• Small profiles, with under 5,000 followers perform better overall when using 6 hidden hashtags in the caption.
• Profiles that are a little bit bigger, with between 5,000 and 10,000 followers, might want to use 5 shown hashtags in the first comment, which has proved to bring higher engagement, despite the reach and impression rates showing otherwise.
• In this case, it’s important to keep track of your KPIs. If engagement is what you need, then go with it.
• Profiles with 10K to 50K followers need to use as few as 2 hashtags and hide them in the caption. This will bring the best engagement, impressions and reach.
• Accounts with over 50K followers, but under 100K followers should try using 8 hidden hashtags in the caption.
• However, the larger profiles that have more than 100,000 followers can hit their best engagement, reach and impression rates when placing 6 shown hashtags in the first comment.

Wrapping Up

• Increasing your likes, getting more followers and boosting engagement rates on your Instagram page is no easy job.
• Try to find your own path to achieve this and set up measurable goals.
• Also, don’t take anything at face value, see what works in your own case. While the above works in most cases, each Instagram audience in different and may interact differently with your posts.
• So how were you using your hashtags? And how many hashtags do you typically use?

The problem with these tempting offers and headlines is that, waste of your time, some have an even more sinister purpose. And they’re achieving their ends well. Here are some of the biggest dangers posed by clickbait:

• Dangerous links can host malware and Trojans. If the SHOCKING headline you clicked on doesn’t directly host the online threat, the next link might, and you will be shocked indeed.
• Content flipping is the old bait-and-switch method of using a post or page that has achieved vitality and switching the content for more malicious purposes.
• Free IQ tests and credit score checks can be examples of phishing. You are asked to fill in personal information in order to get your results.
• Click-jacking is one of the more subtle methods used by hackers and scammers. Clicking on a button that advertises one thing but really does another, without the user or the site owner’s knowledge.
• Hidden opt-in conditions for quizzes and contests from your social profile can allow the provider to access and use your personal data in any way they wish. In fact, you might want to check your privacy settings on your social profiles now and see if any apps you no longer use still have access to your profile.
• It doesn’t stop with your personal profile and information. One personal profile being hijacked is enough to endanger your friends, flooding their news-feeds with links to scams and dangerous links.

“I think it’s clickbait because yournewswire has been churning out formulaic ‘deathbed confessions’ by spies for a while.”

Definition of blog:
A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

“Blogging is a conversation, not a code.”

Blog structure
Most blogs include some standard features and structure. Here are common features that a typical blog will include:

• Header with the menu or navigation bar
• Main content area with highlighted or latest blog posts
• Sidebar with social profiles, favorite content, or call-to-action
• Footer with relevant links like a disclaimer, privacy policy, contact page, etc.

Why is blogging so popular?

It’s important to mention that blogging grows with each passing day! Hence, to answer the question ‘what is blogging’ we need to look at the factors behind its rise.

In the early stages, blogs became mainstream, as news services began using them as tools for outreach and opinion forming. It became a new source of information.

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

“All birds find shelter during a rain. But the eagle avoids rain by flying above the clouds. Problems are common, but attitude makes the difference!”

— A. P. J. Abdul Kalam

---

early life:
Abdul Kalam was born on 15 October 1931 to a Tamil Muslim family in the pilgrimage center of Rameswaram on Pamban Island. His father Jainulabdeen was a boat owner and imam of a local mosque; his mother Ashiamma was a housewife. His father owned a ferry that took Hindu pilgrims back and forth between Rameswaram the now uninhabited Dhamsukhodi. Kalam was the youngest of four brothers and one sister in his family.  Their business had involved trading groceries between the mainland and the island and to and from Sri Lanka, as well as ferrying pilgrims. As a result, the family acquired the title of “Mara Kalam Iyakkivar”, which over the years became shortened to “Marakier.”

---

EARLY EDUCATION:
In his school years, Kalam had average grades but was described as a bright and hardworking student who had a strong desire to learn. He spent hours on his studies, especially mathematics. While Kalam was working on a senior class project, the Dean was dissatisfied with his lack of progress and threatened to revoke his scholarship unless the project was finished within the next three days. Kalam met the deadline, impressing the Dean, who later said to him, “I was putting you under stress and asking you to meet a difficult deadline”. He narrowly missed achieving his dream of becoming a fighter pilot, as he placed ninth in qualifiers, and only eight positions were available in the IAF.

Career as a scientist:
He started his career by designing a small hovercraft, but remained unconvinced by his choice of a job at DRDO.  Kalam was also part of the INCOSPAR Committee working under Vikram Sarabhai, the renowned space scientist. n 1969, Kalam was transferred to the ISRO, where he was the project director of India’s first Satellite Launch Vehicle, which successfully deployed the Rohini satellite in near-earth orbit in July 1980; Kalam had first started work on an expandable rocket project independently at DRDO in 1965.

“This is my belief: that through difficulties and problems God gives us the opportunity to grow. So when your hopes and dreams and goals are dashed, search among the wreckage, you may find a golden opportunity hidden in the ruins.”
— A. P. J. Abdul Kalam